What if we knew exactly where our trash was going and how much energy it took to make it disappear? Would it make us think twice about buying bottled water or “disposable” razors? The supply chain for products we use is something that has undergone rigorous analysis and innovations that...
As part of Net Change Week at MaRS, Patrick and I were offered the opportunity to work with a non-profit called Social Purchasing Portal on helping them address some of the challenges they were facing in a variety of areas. The Social Purchasing Portal is a program whose primary goal is to create social...
CSR is still not a mainstream thing and there isn’t any standard definition. People still wonder the economic logic behind it, is there a positive correlation between economical performance and CSR or social standards can be a sustainable basis for the diffusion of the latter. But, very often, social...
Yesterday, I wrote about the demand side of sustainability and how serving consumer need and meeting expectations are the driving force to of purchase choice. Today, I want to explore the flip side of the coin – the efforts of corporations to design products and services that are inherently sustainable...
When thinking about sustainability, a few questions come to my mind time and again is – why are sustainable, green, environmentally products and services more expensive? Do they have to be? Do the economics of sustainability make sense for consumers? I don’t mean this from a “save the...
Whether we are talking about innovation, technology or public policy, we often come up with solutions that creating more problems than they are supposed to solve. Given the enormous complexity and almost unmanageable challenges ahead, what do we need to do? What seems to make sense doesn’t do it anymore. How...
Not too long ago, I discovered FLOWmarket while in Copenhagen on one of my European jaunts. Part retail, part design and part philosophy, the concept is simple and thought provoking – shelves and tables lined with empty containers, bags and boxes that hold the promise to cure ailments of the human...
There are always unexpected new possibilities right in front of a successful business model that its owners might not see, might not be able to see or, in some cases, might not want to see. Opportunity can knock quietly and discretely. Sometimes it takes an outsider to open the door when it does. Idea...
There is a question that often comes across my mind; should industrial designers be called industry designers? In particular, we’re talking about this network-driven post-industrial age. The role of industrial designer has definitely gone beyond usability and above all, their job is about uncovering...
At Idea Couture, we’re big fans of CSR innovation and we love ambitious firms like Better The World. Here’s another one with heart and simple model: ReplyForAll From the site: When you include your replyforall email signature in your email messages, it includes an advertisement from one...
Every time you spend money, you are casting a vote for the kind of world you want (Anna Lappe)